Built to Last
Putting the name East Texas knows back out front: a logo refresh, Webflow build and ongoing marketing for Depend-A-Can.
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A family sanitation company had its best-known name buried under a parent brand. I helped them go all in on Depend-A-Can, then delivered the logo refresh, the Webflow site, the quote flow, and the marketing that keeps the phone ringing.
Depend-A-Can has served Palestine and East Texas since 1984, but online most people would never have known it. The old dependacan.com redirected to a Bullard Waste Management GoDaddy site whose homepage read "Welcome to Bullard Waste Management AKA Depend-A-Can!" Three brands on one page, a headline and phone number baked into a graphic search engines could not read, mismatched phone numbers, no way to request a quote beyond calling, and no tracking to show which visits turned into calls.
Before designing anything, I laid out the options: stay Bullard, go back to Depend-A-Can, run both, or start over. Depend-A-Can is the name customers remember and say when they call, so my recommendation was simple: lead with Depend-A-Can everywhere customers see you, with Bullard as the company behind it. One name, one logo, one website, one phone number.
I refreshed the logo rather than replacing it, keeping the dots customers recognize and making the mark clean and readable from a phone screen to a sign, with full color, white, horizontal, and icon versions on one strong blue. The new sitemap is organized around how people actually search, with a page for each service and each East Texas town, planned in Figma and built in Webflow.
The Webflow site keeps the phone number up top and a Request a Quote button on every page. The quote form shows only the fields each service needs, sends requests straight to the office, and records where each visitor came from. Every page is mobile-first with tap-to-call numbers, its own SEO title and description, and tracking for calls, contact forms, and quote requests from day one.
Launch day was the starting line. I now run Depend-A-Can's marketing every month: Google Ads by service line, Google Business Profile and directory cleanup under one name, and monthly reporting. Today Depend-A-Can is the name on the website, the ads, and the front door, with the site live since April 2026.
