Handcrafted Shine

Brand identity and Webflow eCommerce design for a handcrafted goods maker — playful visuals, product gallery, and streamlined ordering experience.

(Client)
Carvers Cup Creations
(Year)
2021
(Services)
BRANDING + UI/UX DESIGN + DIGITAL MARKETING + DEMAND GENERATION + PRINT + SOCIAL MEDIA MANAGEMENT
Carvers Cup Creations brand identity and Webflow eCommerce design by Eric Gerdes

HANDMADE GOODS

ECOMMERCE UX

A brand as crafted as the products — and a checkout that gets out of the way.

Carvers Cup Creations makes everything by hand, and the brand needed to feel it. I leaned into bright type, pattern accents, and real-world mockups that show the work in context. On the site, straightforward filters and plain-English customization steps mean buyers can see, choose, and check out without second-guessing. The personality is front and center. The purchase path stays invisible.

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