Calm Authority

CBD wellness brand design — Shopify UX, packaging refresh, sales collateral, video production, and social media strategy.

(Client)
Symbio Wellness
(Year)
2019 - 2020
(Services)
BRANDING + WEB DESIGN + PRINT + SOCIAL MEDIA MANAGEMENT
Symbio Wellness CBD brand identity, packaging design, and Shopify UX by Eric Gerdes

CBD WELLNESS

ECOMMERCE UX

Wellness brands don’t earn trust by shouting. They earn it by answering questions before they’re asked.

Symbio Wellness competes in a crowded CBD market where skepticism runs high and claims are everywhere. The design had to do what the marketing couldn’t — earn confidence through structure, not hype. I built each product page the same way: benefits, dosing, lab results, and use-cases surfaced clearly and early. Soft neutrals and subtle motion reinforce calm rather than urgency. Reviews and FAQs placed near CTAs push hesitant shoppers over the line without pressure.

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