Calm Authority
A natural CBD wellness brand refreshed with new packaging, sales collateral, video, and social media strategy.
TRUST
CLARITY
Evidence-forward product storytelling that converts without hype.
I designed a clean Shopify experience that answers questions before they’re asked: benefits, dosing, lab results, and use-cases are structured the same way across PDPs. Subtle motion and soft neutrals reinforce calm, while reviews and FAQs push hesitant shoppers over the line.
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