Transparent Funding

A credible brand and website for sensitive financial decisions.

(Client)
Guardian Settlement Funding
(Year)
2021
(Services)
BRAND BOOK + UI/UX DESIGN

CONFIDENCE

CONVERSION

Clear language, steady visuals, and a quote path that respects the user.

I standardized logo usage, color, and type into a practical brand guide, then designed a Webflow site that keeps forms visible yet unobtrusive. Service pages explain options in plain terms; testimonials and guarantees sit near CTAs to reduce anxiety. The experience feels human, fast, and trustworthy.