Refined Beauty
Shopify eCommerce UX and brand design for a luxury handcrafted jewelry brand. Minimal, image-forward experience designed in Figma.
LUXURY JEWELRY
SHOPIFY UX
When the craft speaks for itself, design gets out of the way.
Sumenti Jewels makes every piece by hand, and the design had to honor that at every scroll. I built a minimal Shopify experience around the product photography — soft gradients, generous white space, and a palette that steps back to let the jewelry lead. Intuitive filtering keeps browsing effortless; a consistent product page structure removes uncertainty before it forms. The experience is as considered as the craftsmanship: nothing extra, nothing missing.
