Ready to Sell
Webflow brand hub and sales enablement design for a direct sales organization in the renewable energy sector.
DIRECT SALES
BRAND HUB
One platform that finds the right sellers, and puts everything they need in their hands.
NAVC Lifestyle needed more than a website: they needed a platform that could recruit new independent sellers, train them quickly, and arm them with polished materials. The challenge was building a single digital hub that spoke to two audiences at once: prospects evaluating the opportunity and active sellers looking for resources.
I built a clean, modern Webflow site that leads with the opportunity in plain language: income potential, support structure, and a frictionless sign-up flow. No hype, no filler. The public-facing pages do the recruiting; gated resources, FAQs, and a streamlined onboarding flow handle everything that comes after.
Beyond the site, I created a standardized library of sales materials (pitch decks, one-pagers, and social post templates), so every seller shows up to every conversation with consistent, professional collateral that deploys in minutes, not hours.
The result is a flexible brand hub that serves double duty: attracting new sellers while equipping the existing team. Every element was designed to scale without losing clarity or credibility.
