Straightforward Rates

Texas energy shoppers are price-first buyers navigating a deregulated market full of fine print and confusing plan structures. Power of Texas needed a site that cut through the noise — one where customers could compare rates, understand terms, and enroll without picking up the phone.

I designed a comparison experience built around what actually matters: rate, term length, and key fees visible at a glance on mobile-first plan cards. Honest disclaimers sit alongside pricing rather than buried in footnotes. The goal was to earn trust by showing customers exactly what they're signing up for — no surprises.

Support content — FAQs, usage tips, and billing explanations — is structured to answer the most common questions before they become inbound calls. Persistent CTAs keep enrollment one tap away on every page without feeling aggressive or intrusive.

The result is a no-nonsense energy site that respects the customer's time and intelligence. The design does what a good salesperson would — present the options clearly and make it easy to act.