Straightforward Rates

Texas energy shoppers are price-first buyers navigating a deregulated market full of fine print and confusing plan structures. Power of Texas needed a site that cut through the noise: one where customers could compare rates, understand terms, and enroll without picking up the phone.

I designed a comparison experience built around what actually matters: rate, term length, and key fees visible at a glance on mobile-first plan cards. Honest disclaimers sit alongside pricing rather than buried in footnotes. The goal was to earn trust by showing customers exactly what they're signing up for, no surprises.

Support content (FAQs, usage tips, and billing explanations) is structured to answer the most common questions before they become inbound calls. Persistent CTAs keep enrollment one tap away on every page without feeling aggressive or intrusive.

The result is a no-nonsense energy site that respects the customer's time and intelligence. The design does what a good salesperson would: present the options clearly and make it easy to act.