Heart Forward
Brand identity and Webflow site for a nonprofit foundation honoring a child's legacy through community impact.
NONPROFIT BRAND
DONOR EXPERIENCE
Where a child's story becomes a community's mission.
The Smilin Rylen Foundation needed a brand that could carry grief and hope in equal measure — honoring a child's legacy while inspiring people to take action. I built the identity around warmth and clarity: a palette that feels human rather than institutional, type that reads as genuine rather than corporate, and a site structure that puts donation pathways and event visibility front and center. Every design choice was made to build trust first, because donors need to feel the mission before they give.
